Buyer personas can transform your business, but only if they’re done right. Many companies make common mistakes that reduce their effectiveness. Avoid these five pitfalls:
- Assumptions Over Data: Personas should be rooted in research, not guesswork.
- Generic Personas: Avoid vague profiles. Dive deep into details that differentiate.
- Stale Personas: Update personas regularly to reflect changing customer behaviors.
- Marketing-Only Focus: Share personas across teams, including sales and product development.
- Ignoring Pain Points: Effective personas address customer challenges and goals.
Avoiding these mistakes ensures that your personas resonate with real customers, enabling better engagement and stronger results.
In my new book, I share actionable steps to create robust, data-driven buyer personas. Whether you’re a marketer or entrepreneur, it’s the ultimate guide to truly knowing your audience.
